60+ brands, retailers, government agencies, and NGOs collaborate to advance all plastic packaging to become reusable, recyclable or compostable by 2025.
Today, The Recycling Partnership and World Wildlife Fund (WWF) launch the US Plastics Pact — an ambitious initiative to unify diverse public-private stakeholders across the plastics value chain to rethink the way we design, use, and reuse plastics; to create a path toward a circular economy for plastic in the United States. The initiative is being launched as part of the Ellen MacArthur Foundation’s global Plastics Pact network.
Expanding on the work done to eliminate plastic waste from corporate value chains by the UK Plastics Pact — launched in 2018 with a number of the same players — and WWF’s work on the same through its ReSource: Plastics platform, the US Plastics Pact brings together companies, government entities, NGOs, researchers, and other stakeholders in a pre-competitive platform for industry-led innovation. It will drive collaborative action and deliver a significant system change toward a circular economy for plastic, enabling companies and governments in the US to collectively meet impactful goals by 2025 that they could not otherwise meet on their own.
A new partnership, also launched today, between US Plastic Pact “Activators” The Clorox Company and Colgate-Palmolive with Chilean startup Algramo — to scale up the zero-waste distribution of common household cleaning and personal care products to the US market — is an excellent example of this kind of collaboration already in progress.
“Plastic pollution is a global crisis that needs local solutions, and the United States is one of biggest opportunities where regional interventions can result in transformative change around the world,” said Erin Simon, Head of Plastic Waste and Business at WWF. “To do this, WWF sees the US Plastics Pact as the linchpin for uniting the critical stakeholders — industry leaders, waste management systems, and policymakers — under a common vision and action plan for meaningful, measurable impact.”
Sustainable Brands, 26 August 2020